Beer Belly Brewing Co
A new, delicious craft beer targeted at men who live in remote and
rural areas of Australia. The product is designed to reflect the nature
of its target consumers, telling its brand story from beginning to end.
The Beer Bellied boys are a father and son duo who pride themselves
on rewarding the hardworking men of Australia with a refreshing and
well earned brew. The label is a series of three old photographs of men
who used to work out in the mines. 'Beer Belly' is a light-hearted take on
the routine drinking of most men when they finish a hard days work.